Home / Features

Stage 01 — Capabilities

CRM features & capabilities

Everything your team needs to run the day. Each capability is configured — or purpose-built — around your terminology, your stages, and your rules.

Sell: from first touch to closed won

Lead capture & routing

Web forms, email parsing, and ad platform capture with automatic assignment by territory, product, or workload — so every lead gets a fast first touch.

Visual sales pipelines

Drag-and-drop boards with multiple pipelines, weighted forecasts, and stage rules that keep data honest. Required fields per stage stop "mystery deals".

Quotes & proposals

Generate branded quotes from deal data, track opens, and collect e-signatures without leaving the CRM. Discount approvals route automatically.

Lead scoring

Score leads on fit and behavior using your own criteria, so reps always know who to call next.

Forecasting

Weighted and commit-based forecasts by rep, team, product, or region — with history so you can see how forecasts age.

Territory & commission

Territory rules, split ownership, and commission calculation that matches your actual comp plan, not a simplified version of it.

Know: one truthful view of every relationship

Contact & account 360°

Every email, call, meeting, invoice, and ticket on one timeline, so anyone can pick up a relationship mid-conversation.

Email & calendar sync

Two-way sync with Gmail and Outlook — send from the CRM, log automatically, and schedule from shared availability.

Telephony & SMS

Click-to-call, call recording, and two-way SMS threads logged against the contact automatically.

Document management

Contracts, spec sheets, and photos attached to the right record with versioning and expiry reminders.

Search that works

Instant search across every record, note, and attachment — because a CRM is only useful if you can find things.

Duplicate prevention

Match rules catch duplicates at entry and merge tools fix historical ones, keeping the database trustworthy.

Run: operations, visibility, and control

Tasks & workflows

Checklists, approvals, and SLA timers that trigger from stage changes, dates, or inactivity.

Reporting & dashboards

Live dashboards for owners, managers, and reps — conversion, velocity, sources, and revenue by any dimension you track.

Roles & permissions

Field-level access control, audit logs, and approval chains that match how responsibility actually flows in your company.

Customer portals

Give clients a login to view orders, documents, and project status — cutting "any update?" emails dramatically.

Notifications that matter

Alerts tuned to what each role needs to act on — in-app, email, or Slack — instead of noise everyone learns to ignore.

Audit & compliance

Who changed what, when, from where — a complete trail for regulated industries and internal accountability.

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